The layer between signal and meaning

Emotion detection tells you someone's face moved. Emotrix tells you what it means, why it matters, and what to do about it.

The problem

Emotion AI is either locked down or left to you

The market has consolidated into closed ecosystems that lock you to a single vendor, or raw APIs that hand you detection scores and expect you to build the intelligence yourself. There is no open, production-ready layer that turns emotion signals into something your team can actually use. That's what we're building.

What Emotrix does

Engine-agnostic

Swap signal providers without touching your integration. Your intelligence layer isn't locked to any single vendor's roadmap, pricing, or limitations. Start with one engine, add others, switch entirely. Your data and insights stay.

Contextual intelligence

The same micro-expression means different things in different contexts. A flash of surprise during a usability test is not the same as surprise in a vehicle cockpit. Emotrix interprets through domain-specific lenses, so you get meaning, not numbers.

Production-ready

Session management, multi-participant analysis, emotional journey visualisation, comparative analytics, and compliance tooling. The operational infrastructure that turns a research API into enterprise software.

Domain-configurable

One platform, many applications. Configure the intelligence layer for your industry and use case without rebuilding the stack. The interpretation changes; the infrastructure doesn't.

Multimodal by design

Voice

Prosody, pitch, rhythm, and micro-hesitations. What the voice reveals that words alone never will.

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Face

Micro-expressions, action units, and emotional trajectories across 48+ dimensions of facial affect.

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Meaning

Cross-modal fusion and confidence scoring. When face and voice agree, certainty is high. When they diverge, something important is happening.

Where it applies

One platform. Many domains.

Anywhere a face is visible or a voice is audible, emotion intelligence creates value.

Automotive

Cabin intelligence

Emotion-aware interiors that adapt in real time. Fatigue, stress, comfort, and engagement interpreted beyond simple alertness.

Product development

UX and design research

See what users feel, not just what they report. Emotional response timelines overlaid on every interaction, every prototype, every test.

Customer experience

Service and support

Real-time emotional trajectory of every interaction. Predict escalation. Coach in the moment. Score on feeling, not just resolution.

Marketing

Genuine response

Measure real emotional reaction to creative, second by second. Know which moment lands before you commit the spend.

Healthcare

Patient insight

Objective emotional indicators during consultations and therapy. Support clinical judgement with data that patients can't always articulate.

Research

Deep response analytics

The gap between what people say and what their face and voice reveal. Genuine reactions to products, concepts, and experiences.

Entertainment

Audience intelligence

Quantified emotional arcs for film, gaming, and live experience. Granular, real-time response data that replaces guesswork.

Education

Learning engagement

Detect confusion, disengagement, and cognitive overload as it happens. Adapt to how the learner feels, not how they say they feel.

Retail

Physical touchpoints

Emotional intelligence at the counter, the showroom, the service desk. Measure what customers feel without asking them to fill in a form.

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